From the scientific view point, it is possible to understand the advantages of using plastic food display. Through the display food, a visual representation is delivered easily. In most cases, advertising is ignored by the people. Therefore, advertisers have tried to create a new form of advertising with food replica. Both the study on the psychology and physiology has shown that use of novelty food has an impact on the human mind.
Due to design of the brain, visual imagery is perceived quickly instead of auditory information. Therefore, reading a thing is certainly considered a better option than mere hearing. Photos are given to the children in the younger age to perceive the matter easily. Similar rule has been applied with food props as well.
Making a Profit by Advertising with Japanese Sampuru
Through a psychological study, it has been discovered that the right hand side of the brain is more effective than the other one. The right hemisphere generally controls imagination and non verbal information. Data can be adapted quickly in the process even if it is large in quantity. Decision can be made in a relative easy manner with the prop food. Therefore, it is better to focus on the right hemisphere of human brain with visual images of fake food. Human can be encouraged to purchase the item immediately due to this reason. A move towards to the restaurant can be made without any confusion.
Response from the Customer with Just One Look Through the Display Window
Through the dishes of fake food, essential information about the menu can be obtained quite easily. Passerby can become interested by looking at the display food through the window and obliged to enter the shop. As the information is offered in a 3D format, therefore, it is transmitted through the brain easily. It can be considered as one of the benefits of utilizing plastic food replicas.
It is a form of advertising through which it has become possible to present the dishes in actual size. In this way, it becomes easy to order within a restaurant. Essential time is not wasted ever the menu in the process. By using prop food as the advertising format, an edge over the competitor can be obtained. Unique form of advertising is generally described in due course. The form of advertising has a permanent appeal in the mind of customer.
Plastic food display has a power to lure the customer naturally within the restaurant. Through the fake food dishes, information about the meal can be offered to the customer. It also influences to take immediate action. According to a study, 40% people have come within the restaurant after viewing the advertisement through the display.
In case of simple entrance without any display people may run past the restaurant due to lack of any impression. Through a mere signboard, appetite of a person cannot be increased. Plastic food display offers the representation in real size. Quite an amazing impact is created with these images. Desire for eating food is developed through this effective strategy naturally.